Monday, August 24, 2020

Exploring The Chemistry Of Adhesives Chemistry Essay

Investigating The Chemistry Of Adhesives Chemistry Essay A cement is a substance that adheres to the outside of an item with the end goal that two surfaces become fortified. A run of the mill home improvement store conveys a wide range of cements for various applications..The collaboration of particles is known as intermolecular holding, or auxiliary holding. Essential holding, otherwise called intramolecular holding, is the connection of iotas inside a particle and incorporates covalent and polar covalent holding. Auxiliary holding incorporates dipole-dipole holding (the communication of particles that have a perpetual net dipole second) and hydrogen holding (a collaboration that happens when a hydrogen iota is attached to a N, O, or F iota in an atom). Glues fix when the little tar atoms consolidate to frame very enormous particles known as polymers. For instance, one of A few glues, for example, this wood cement, are utilized uniquely with explicit substrates in light of the fix time expected to take into consideration great holding. The least complex polymer is polyethylene. The mer (fundamental structure square of the polymer) is ethylene, H2 C=CH2. The expansion of an initiator (R) causes the development of the radical RCH2 CH2 . A radical is an animal groups that has an unpaired electron and is responsive in light of the fact that it looks for the wellspring of electrons. This extreme will join the ethylene mer (the twofold bond in ethylene is wealthy in electrons) to begin a chain response that proceeds until exceptionally enormous polymer atoms structure. This and different types of polymerization forms are the reason for the definition of polymers. This procedure is known as relieving when managing cements. Two models must be met all together for an atom to have a lasting net dipole second: (1) an inconsistent sharing of electrons inside the particle to such an extent that at least one intramolecular bonds has a fractional positive end and an incomplete negative end, and (2) a geometry to such an extent that the vector whole of the individual dipole minutes doesn't rise to zero. The capacity of a particle inside an atom to pull in electrons is known as electronegativity, an idea proposed by Linus Pauling who set up a table of relative electronegativities. In Paulings table, fluorine is the most electronegative component and is given the estimation of 4.0. The more noteworthy the distinction in electronegativity between two particles inside an atom, the bigger is the dipole second in that bond. Since the bond between two iotas having inconsistent electronegativities has a fractional positive end and a halfway negative end, it is supposed to be a polar bond. In the event that the geometry of the particle is with the end goal that the vector aggregate of the entirety of the dipole minutes doesn't rise to zero, at that point the atom is polar. The electronegativities for carbon and oxygen are 2.5 and 3.5, separately; in this way, the carbon-oxygen security is a polar security. A carbon dioxide atom has two carbon-oxygen bonds; nonetheless, its geometry is with the end goal that the vector whole of the two dipole minutes approaches zero, and in this way carbon dioxide is a nonpolar particle. The electronegativity of hydrogen is 2.1, in this way a hydrogen-oxygen bond would be polar. A water atom has two hydrogen-oxygen bonds. The geometry of a water atom (the H-O-H bond point is 104.5â °) is nonsymmetrical, henceforth the vector entirety of the dipole minutes isn't equivalent to zero and water is a polar particle. Polar particles will draw in other polar atoms in view of their net dipole minutes. Water atoms, be that as it may, have an extra fascination for each other, in view of hydrogen holding. This fascination is solid to the point that, in spite of the fact that water is a little atom and little particles will in general be gases, water is a fluid at room temperature. This part of the science of water shows that hydrogen holding is a moderately solid power that can hold particles together. Two surfaces there must be a few sorts of association between the cement and the two substrates. The primary sort of communication is that the cement must wet the substrate, that the cement must spread itself out into a film that covers the substrate surface. With the end goal for this to occur, the cement must have a low enough thickness so it will stream. Thickness is the obstruction of a fluid to stream. Water has a low consistency while nectar has a high thickness. Since consistency is temperature subordinate, the use of a cool cement to a substrate, or the use of a cement to a chilly substrate, may bring about poor wetting. Another factor that influences wetting is the overall qualities of firm powers, and those of cement powers. On the off chance that the durable powers among glue particles are more fragile than the glue powers between the cement atoms and the substrate surface, at that point the glue particles will spread out over the substrate and wet its surface. A cement th at has a moderately low thickness and can wet the substrate surface will stream into any little splits or pores on the substrate surface. Mechanical holding is one of a few different ways that a cement securities substrates. All surfaces, with the exception of those that are exceptionally cleaned, have pores. In the event that the glue streams into these pores and, at that point polymerizes, a mechanical bond is framed. The cooperations of glue particles with substrates are so basic, it bodes well that a few glues would be more proper for a particular substrate than others. Glues are intended for explicit applications. For instance, glues known as super pastes (cyanoacrylates) are valuable around the home in the holding of basic substrates (e.g., dishes, toys, and so on.), which can happen very quickly. Cyanocrylates will in general be fragile accordingly they are powerless against sway and sensational changes in temperature. To diminish these weaknesses, limited quantities of finely ground elastic has been utilized as filler. The elastic presents adaptability in this way diminishing weakness. What's more, cyanocrylates are assaulted by polar solvents. Polar solvents will debilitate restored cyanocrylate bonds after some time. Along these lines, applications including water, alcohols, or other polar solvents ought to be kept away from. Cyanoacrylates are not proper for the holding of the steel portions of a vehicle, as a result of the situations that the vehicle will be presented to. Those situations incorporate such things as downpour, varieties in temperature, presentation to solvents, (for example, fuel, oil, and windshield washer arrangement), ozone, corrosive downpour, salt splash, and bright light from the Sun. Another case of an uncommon cement would be the one used to connect another rearview reflect in a vehicle. Since the relieved cement for this situation will be presented to wide varieties in temperature and to an incredibly huge measure of bright light from the Sun for delayed timeframes, a glue defined explicitly for these conditions ought to be utilized. At last, the quality and perpetual quality of the security framed among glue and substrate must be viewed as when one is choosing a cement. More often than not it is attractive to have greatest quality and lastingness; the exceptionally basic Post-it note, nonetheless, is a counterexample. Its glue is neither solid nor lasting. Arrangements of some regular kinds of cements and their employments. On account of the various potential substrates and blends of substrates, and on the grounds that cements are dependent upon such a scope of natural conditions, it is no big surprise that there are such a significant number of kinds of glues available. Be that as it may, in the event that one has some information on how glues attach to substrates and the kinds of substrates being reinforced, the errand of choosing glues won't be overpowering. Kinds OF ADHESIVE Regular ADHESIVE Creature stick Casein stick Blood egg whites stick Starch and dextrin Normal gums Manufactured ADHESIVE Contact concretes Auxiliary cements Hot-soften cements Weight delicate cements Bright relieved cements Normal ADHESIVE: Normal cements are essentially of creature or vegetable starting point. Despite the fact that the interest for characteristic items has declined since the mid-twentieth century, sure of them keep on being utilized with wood and paper items, especially in ridged board, envelopes, bottle marks, book ties, containers, furniture, and covered film and thwarts. Likewise, inferable from different ecological guidelines, common cements got from sustainable assets are accepting reestablished consideration. Creature GLUE The term creature stick as a rule is limited to pastes arranged from mammalian collagen, the main protein constituent of skin, bone, and muscle. At the point when rewarded with acids, alkalies, or boiling water, the typically insoluble collagen gradually gets solvent. In the event that the first protein is unadulterated and the transformation procedure is gentle, the high-sub-atomic weight item is called gelatin and might be utilized for food or photographic items. The lower-atomic weight material created by increasingly overwhelming preparing is ordinarily less unadulterated and darker in shading and is called creature stick. CASEIN GLUE This item is made by dissolving casein, a protein got from milk, in a fluid antacid dissolvable. The degree and kind of salt impacts item conduct. In wood holding, casein sticks for the most part are better than genuine creature sticks in dampness opposition and maturing qualities. Casein additionally is utilized to improve the following attributes of paints and coatings. BLOOD ALBUMEN GLUE Paste of this sort is produced using serum egg whites, a blood segment realistic from either new creature blood or dried dissolvable blood powder to which water has been included. Expansion of soluble base to egg whites water blends improves cement properties. An extensive amount of paste items from blood is utilized in the pressed wood industry. STARCH AND DEXTRIN Starch and dextrin are separated from corn, wheat, potatoes, or rice. They comprise the chief sorts of vegetable glues, which are solvent or dispersible in water and are acquired from plant sources all through the world. Starch and dextrin pastes are utilized in creased board and bundling and as a backdrop

Saturday, August 22, 2020

Marketing Mix and Product Life Cycle Coursework

Promoting Mix and Product Life Cycle - Coursework Example From this conversation unmistakably the purified goat milk shows predominant market blend qualities. To start with, the item addresses consumers’ issues. American estates need dairy items with low immersed fat, high calcium content and less hypersensitivities on their youngsters; goat milk fulfill all these buyer requests. Also, dairy shops and nearby accommodation stores are perfect spots where shoppers can buy sanitized goat milk. As for value, a liter of purified objective milk retail at $3.75; subsequently the item is pixie reasonable. In arriving at customers everything being equal, online life stages like Facebook is the principle apparatus for advancement and publicizing of the goat milk item. Actually, the item displays a solid market blend profile.This study examines thatâ the advertise blend components of item quality, evaluating, advancement, and deals place offers a fantastic and compelling impact on promoting status of the purified goat milk. Thusly, moderate val uing, deals at neighborhood accommodation stores, and advancement through online networking channels will stay as the principle showcasing technique for the item. In any case, explicit changes should be made, especially on parts of individuals and promoting process. An ideal specialty advertise for the purified goat milk contain generally guardians and the older. Sadly, most guardians and old residents are not dynamic on promoting stages like informal organization destinations.

Sunday, July 19, 2020

How Hypnosis Is Used in Psychology

How Hypnosis Is Used in Psychology Psychotherapy Print How Hypnosis Is Used in Psychology By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Medically reviewed by Medically reviewed by Steven Gans, MD on March 14, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 06, 2020 PaulaConnelly / E / Getty Images More in Psychotherapy Online Therapy In This Article Table of Contents Expand How Does Hypnosis Work? Effects Symptoms or Conditions Used For? Can You Be Hypnotized? Theories Myths View All Back To Top What exactly is hypnosis? While definitions can vary, the American Psychological Association describes hypnosis as a cooperative interaction in which the participant responds to the suggestions of the hypnotist.?? Hypnosis has become well-known thanks to popular acts where people are prompted to perform unusual or ridiculous actions, but, it has also been clinically proven to provide medical and therapeutic benefits, most notably in the reduction of pain and anxiety. It has even been suggested that hypnosis can reduce the symptoms of dementia. How Does Hypnosis Work? When you hear the word hypnotist, what comes to mind? If you’re like many people, the word may conjure up images of a sinister stage-villain who brings about a hypnotic state by swinging a pocket watch back and forth. In reality, hypnosis bears little resemblance to these stereotypical depictions. According to psychologist John Kihlstrom, The hypnotist does not hypnotize the individual. Rather, the hypnotist serves as a sort of coach or tutor whose job is to help the person become hypnotized.?? While hypnosis is often described as a sleep-like trance state, it is better expressed as a state characterized by focused attention, heightened suggestibility, and vivid fantasies. People in a hypnotic state often seem sleepy and zoned out, but in reality, they are in a state of hyper-awareness.   In psychology, hypnosis is sometimes referred to as hypnotherapy and has been used for a number of purposes including the reduction and treatment of pain. Hypnosis is usually performed by a trained therapist who utilizes visualization and verbal repetition to induce a hypnotic state. What Effects Does Hypnosis Have? The experience of hypnosis can vary dramatically from one person to another. Some hypnotized individuals report feeling a sense of detachment or extreme relaxation during the hypnotic state while others even feel that their actions seem to occur outside of their conscious volition. Other individuals may remain fully aware and able to carry out conversations while under hypnosis. Experiments by researcher Ernest Hilgard demonstrated how hypnosis can be used to dramatically alter perceptions.?? After instructing a hypnotized individual not to feel pain in his or her arm, the participants arm was then placed in ice water. While non-hypnotized individuals had to remove their arm from the water after a few seconds due to the pain, the hypnotized individuals were able to leave their arms in the icy water for several minutes without experiencing pain. Symptoms or Conditions Hypnosis Is Commonly Used For The following are just a few of the applications for hypnosis that have been demonstrated through research?? : The treatment of chronic pain conditions such as rheumatoid arthritisThe treatment and reduction of pain during childbirthThe reduction of the symptoms of dementiaHypnotherapy may be helpful for certain symptoms of ADHDThe reduction of nausea and vomiting in cancer patients undergoing chemotherapyControl of pain during dental proceduresElimination or reduction of skin conditions including warts and psoriasisAlleviation of symptoms associated with irritable bowel syndrome (IBS) So why might a person decide to try hypnosis? In some cases, people might seek out hypnosis to help deal with chronic pain or to alleviate pain and anxiety caused by medical procedures such as surgery or childbirth. Hypnosis has also been used to help people with behavior changes such as quitting smoking, losing weight, or preventing bed-wetting. Can You Be Hypnotized? While many people think that they cannot be hypnotized, research has shown that a large number of people are more hypnotizable than they believe. Fifteen percent of people are very responsive to hypnosis.Children tend to be more susceptible to hypnosis.Approximately ten percent of adults are considered difficult or impossible to hypnotize.People who can become easily absorbed in fantasies are much more responsive to hypnosis. If you are interested in being hypnotized, it is important to remember to approach the experience with an open mind. Research has suggested that individuals who view hypnosis in a positive light tend to respond better. Theories One of the best-known theories is Hilgard’s neo-dissociation theory of hypnosis.?? According to Hilgard, people in a hypnotic state experience a split consciousness in which there are two different streams of mental activity. While one stream of consciousness responds to the hypnotist’s suggestions, another dissociated stream processes information outside of the hypnotized individuals conscious awareness. Myths Misunderstandings about the subject of hypnosis are common. Here are some myths and facts. Myth 1: When you wake up from hypnosis, you won’t remember anything that happened when you were hypnotized. While amnesia may occur in very rare cases, people generally remember everything that transpired while they were hypnotized. However, hypnosis can have a significant effect on memory. Posthypnotic amnesia can lead an individual to forget certain things that occurred before or during hypnosis. However, this effect is generally limited and temporary. Myth 2: Hypnosis can help people remember the exact details of a crime they witnessed. While hypnosis can be used to enhance memory, the effects have been dramatically exaggerated in popular media. Research has found that hypnosis does not lead to significant memory enhancement or accuracy, and hypnosis can actually result in false or distorted memories. Myth 3: You can be hypnotized against your will. Despite stories about people being hypnotized without their consent, hypnosis requires voluntary participation on the part of the patient. Myth 4: The hypnotist has complete control of your actions while you’re under hypnosis. While people often feel that their actions under hypnosis seem to occur without the influence of their will, a hypnotist cannot make you perform actions that are against your wishes. Myth 5: Hypnosis can make you super-strong, fast or athletically talented. While hypnosis can be used to enhance performance, it cannot make people stronger or more athletic than their existing physical capabilities.

Thursday, May 21, 2020

History of Women on the Supreme Court

In the Supreme Courts 230-year history, four women have served as Supreme Court justices. A total of 114 justices have ever served on the Supreme Court, meaning that women make up just 3.5% of the total. The first woman seated on the Supreme Court did not do so until 1981, and even today, the court does not approximate a gender or racial balance of the country as a whole. One early change to the court was the form of address from Mr. Justice, previously used in the Supreme Court for associate justices, to the more gender-inclusive single word Justice. The four women justices—all associates—who have served on the Supreme Court are Sandra Day OConnor (1981–2005); Ruth Bader Ginsburg (1993–present); Sonia Sotomayor (2009–present) and Elena Kagan (2010–present). The latter two, nominated by President Barack Obama, each earned a distinctive footnote in history. Confirmed by the U.S. Senate on August 6, 2009, Sotomayor became the first Hispanic on the Supreme Court. When Kagan was confirmed on August 5, 2010, she changed the gender composition of the court as the third woman to serve simultaneously. As of October 2010, the Supreme Court is one-third female for the first time in its history. Together, the justices histories represent successes against uncountable odds beginning with their acceptance into law school. Sandra Day OConnor Justice Sandra Day OConnor is the 102nd person to sit on the Supreme Court. Born in El Paso, Texas on March 26, 1930, she graduated from Stanford Law School in 1952, where she was a classmate of future Justice William H. Rehnquist. Her career included civilian and private practice, and, after moving to Arizona, she became active in Republican politics. She was an assistant attorney general in Arizona and ran for and won a state judgeship before being appointed for the Arizona Court of Appeals.   When Ronald Reagan nominated her for the Supreme Court, he was fulfilling a campaign promise to nominate a woman. After a unanimous confirmation vote in the Senate, OConnor took her seat on  August 19, 1981. She generally took a middle road on many issues, finding in favor for states rights and tough rules on crime, and was a swing vote on rulings for affirmative action, abortion, and religious neutrality. Her most controversial vote was that which helped suspend Floridas presidential ballot recount in 2001, ending Al Gores candidacy and making George W. Bush president. She retired from the court on January 31, 2006.   Ruth Bader Ginsburg Justice Ruth Bader Ginsburg, the 107th justice, was born March 15, 1933, in Brooklyn, New York, and studied law at Harvard and Columbia University Law schools, graduating from Columbia in 1959. She worked as a law clerk, and then at the Columbia Project on International Civil Procedure in Sweden. She also taught law at Rutgers and Columbia universities, before heading up the Womens Rights Project of the American Civil Liberties Union (ACLU).   Ginsburg was appointed a seat on the U.S. Court of Appeals by Jimmy Carter in 1980, and was nominated to the Supreme Court by Bill Clinton in 1993. The Senate confirmed her seat by a vote of 96 to 3, and she was sworn in on August 10, 1993. Her important opinions and arguments reflect her lifelong advocacy for gender equality and equal rights, such as Ledbetter versus Goodyear Tire Rubber, which led to the Lilly Ledbetter Fair Pay Act of 2009; and Obergefell v. Hodges, which ruled same-sex marriage legal in all 50 states. Sonia Sotomayor The 111th Justice, Sonia Sotomayor was born on June 25, 1954, in the Bronx, New York City and earned her law degree from Yale Law School in 1979. She served as a prosecutor in the New York County District Attorneys office and was in private practice from 1984 to 1992.   She became a federal judge in 1991, after nomination by George H. W. Bush, and joined the U.S. Court of Appeals in 1998 nominated by Bill Clinton. Barack Obama nominated her for the Supreme Court, and after a contentious Senate battle and a vote of 68–31, she took her seat on August 8, 2009, as the first Hispanic justice. She is considered part of the liberal bloc of the court, but places Constitutional and Bill of Rights principles ahead of any partisan considerations. Elena Kagan Justice Elena Kagan is the 112th justice on the court, born April 28, 1960 on the Upper West Side of New York City. She earned her law degree from Harvard University in 1986, and worked as a law clerk for Justice Thurgood Marshall, was in private practice, and taught at the University of Chicago and Harvard Law Schools. From 1991–1995, she worked at the White House as a counsel for Bill Clinton, eventually achieving the role of Deputy Director of the Domestic Policy Council. Justice Kagan was Dean of the Harvard Law School in 2009 when she was selected as Solicitor General by Barack Obama.  She was nominated to the Supreme Court by Obama, and after a battle in the Senate, she was confirmed by a 63–37 vote and took the seat on August 7, 2010. She has had to recuse herself on many decisions, the result of having worked in the executive branch for Bill Clinton, but voted to support the Affordable Care Act in King v. Burwell and same sex marriage in Obergefell v. Hodges.   Sources Ruth Bader Ginsberg Biography Oyez.com.Sandra Day OConnor BiographyOyez.com.Sonia Sotomayor Biography. Oyez.comElena Kagan Biography. Oyez.comJustices 1789 to Present. SupremeCourt.gov

Wednesday, May 6, 2020

Success of Al Jazeera English in Pakistans Media - 695 Words

Despite Pakistan’s opposition at the time, a 2008 survey was taken on Pakistani media preference and provided a belief that Al Jazeera English would find success with the country. Surprisingly, news stations were watched more frequently and on a regular basis over entertainment channels and networks. Pakistan is known for a high volume of individuals and families that are wealthy, educated, and urban. This demographic has been proven to be more likely to watch the news. It was also found that rural and low income Pakistanis also chose satellite television over state-run media. On top of that, 70 percent of Pakistan’s general population have access to satellite in their residences, paving a clear way for Al Jazeera’s success in this particular area of the world. This day and age, there are a large number of networks covering world news. From Al Jazeera to CNN, there is a variety to pick and choose from. Though similar in the topics the networks cover, discuss, and air, they all have a different approach in presentation. Al Jazeera English’s website covered The â€Å"Park 51 Mosque† Controversy. It has also been referred to as the â€Å"Ground Zero Mosque†. There was a proposal to build an Islamic center, on 51 Park Place, costing near $100 million. It was to be located in Manhattan, New York. This became a national and global controversy regarding the September 11th terrorist attack. â€Å"Some Sept. 11 victims’ families and others view the proposed mosque site -- in a building

By the Waters of Babylon Free Essays

â€Å"By the Waters of Babylon† is a short story by Stephen Vincent Benet , well- known as a post-apocalyptic short story. The Story took place in a community of people called â€Å"the people of the hills†. â€Å"John† who was the son of a priest loved to gain more knowledge about the place of the gods (an area east of the river where supposedly the gods live. We will write a custom essay sample on By the Waters of Babylon or any similar topic only for you Order Now ) The people of hills were told that traveling to the place of the gods was forbidden. Anyway, John began his journey one day by fasting and waiting for a sigh of where he should go. After several signs, they all pointed to the east. He crossed the river known as ou-dis-sun on a raft and headed toward the place of the gods. The place of the gods had many towers, buildings and streets called god-roads. He then headed north on a god-road towards a building called a dead house. In the house he notices that in the home there were places to cook, but nowhere to put fire. He also noticed that there is a bathing place, but no water. At that night, he went asleep. He dreamed he saw the gods, and how the Place of the gods used to be. He then saw in his dream how the great burning had destroyed the world. He then finally realized that the gods he and his people had been devoted to were not gods, but men. So, he returned to his father and told him what he saw. His father reassured him and told him that he had to find out the truth little by little so that they will not again destroy themselves. When John became the chief priest, he planned to take his people back to the place of the gods and build again. â€Å"John† is not only the main character of the story, but he is also the narrator of the story too, as we know everything through his point of view. He is a good and brave boy as we can see from his words that shows knowledge is more important for him than his own life. He is not afraid when he knows that where he is going to will bring death. Anyway, he is also a dynamic character, caused by knowledge and experiences he finds for himself. In the end, John vows to bring his people back to rebuild it. This shows the strength of John’s spirit, representing for human spirit too. The setting and symbol are very important to the story. When we read the story at first, we may think that the setting is somewhere in the ancient city, but if we read it again and again, we may find that â€Å"The place of the gods† is like a city in the North of the United Stated, as seen from the word â€Å"ASHING† which may presumed to be a statue of George wASHINGton, when John walks through a building with stars on the ceiling and tunnels, this may be Grand Central Terminal, the place called the Biltmore, may be the New York Biltmore Hotel, and the great cliffs, may be presumed to be the Brooklyn Bridge. These show the use of symbol in the story, and the destruction of the city is also symbolic, important one that shows the important theme of the story. Apart from these, there are also the use of personification, irony, metaphor and imagery of vision and auditory that the writer uses to tell this story. So, I think the most important theme of this story is â€Å"the effects of knowledge†. The destruction reflects the present world that many nations compete to one another to have the great power by using their knowledge which is the most important source to give human power to do both better things and worse things. It shows human’s ability too. This story reminds us that we should use over knowledge in the good way for there would not be the great destruction like â€Å"the place of the gods†, and our knowledge can protect us from the great loss, like those that our world used to face in the past. How to cite By the Waters of Babylon, Papers By The Waters Of Babylon Free Essays By the Waters of Babylon is about a son of a priest becoming priest by the name of John who goes on a quest to find himself show he is worthy to become a priest. Just as in the movie â€Å"The Village† there are forbidden places enter into. It’s forbidden to go to any of the dead places except to search for metal he who touches the metal must be a priest or son of a priest or they will die. We will write a custom essay sample on By The Waters Of Babylon or any similar topic only for you Order Now John’s father takes him on a journey to search for metal it is only after John touches the metal does his father see that John is â€Å"truly his son and would be a priest.† As the time comes for John to become a priest, he has to undergo a â€Å"purification† rite. John’s father tells him to look into the fire and to say what he sees in his dreams. John sees a river, and, beyond it, a great Dead Place and in it the gods walking. His father calls this a â€Å"strong dream† that â€Å"may eat you up. † He then makes his son promise not to travel to the east and cross the great river to visit the Place of the Gods for these places are forbidden to enter. His father sends him off on a spiritual journey, but does not know he is going to  the forbidden places of the Gods. As John prays fasts he takes a journey through the forest for eight days, and crosses the forbidden river Ou]-dis-sun. He crosses it does not die. Once John gets to the Place of the Gods, he steps on the ground he does not burn. Instead he only feels energy and magic. As he travels through the place of the Gods in search of food he sees a statue of what seems to be a â€Å"God† that says â€Å"ASHING† on its base. While being chased by dogs and finds a building with stories he climbs to get away from becoming food. John explores what seems to be an  apartment he see pictures, sculptures things he has never known of. As he continues looking around he comes upon what he thinks is a dead God. Upon viewing the visage, he has an epiphany that the gods were simply humans whose power overwhelmed good judgment. After John returns to his tribe, he speaks of the places â€Å"New York† and â€Å"Biltmore†. His father tells him not to, for sometimes too much truth is a bad thing that it must be told little by little. The story ends with John stating his conviction that, once he becomes the head priest, â€Å"We must build again.† How to cite By The Waters Of Babylon, Papers

Sunday, April 26, 2020

WordPress Footer 3 Elements That All Websites Should Include, Plus How

Your website’s footer is hardly its most glamorous section. Tucked away at the bottom of each page, it’s easy to overlook in favor of other, more prominent elements. However, failing to carefully design your WordPress footer means missing out on some key engagement opportunities.The footer is actually a crucial tool, just as important as your site’s header in its own way. It provides a ‘cap’ to your content, and the perfect opportunity to offer key information to your visitors. A simple, but thoughtfully laid-out footer section can benefit your site quite a lot.In this post, we’ll talk a little more about why your WordPress footer matters. Then we’ll offer some tips for designing it to be as effective as possible. Let’s take a look! A simple but effective footer can compliment your site’s design perfectly.When it comes to writing an article, blog post, or similar piece of written content, you’re probably well aware of the importance of introductions and conclusions. The former gives readers a preliminary look at your content and what it’s all about, while the latter provides a crucial summary and a last chance to hook their attention and interest.We bring this up because it can be useful to think about your website in the same way. Your site’s header, menu, and other top-level elements form its ‘introduction’, and it can be tempting to focus all your efforts on them. However, your footer – or ‘conclusion’ – is just as vital. In fact, many visitors remain highly engaged all the way down to the bottom of each page.In other words, your footer section is a summary of your website as a whole. By collecting the most important details in this one place, you create an effective end cap to your content and give visitors a location where they can easily find what they need.Three tips for designing your website’s footerSo, how do you go about a ctually designing an effective WordPress footer? While you won’t want yours to be a cookie-cutter version of any other site, there are some common and vital elements to consider no matter what you’re building. Let’s look at three of the most important tips for putting together a quality footer section.Nowadays, most themes use widgets for the WordPress footer, so you should be able to add these elements using regular WordPress widgets. That is, go to  Appearance → Widgets in your WordPress dashboard and add new widgets to the footer section. This post explains how to use widgets in more detail.1. Include contact informationFor many websites, contact information is one of their most vital features. How else will customers ask questions about your e-commerce business, or readers of your blog share their ideas and requests? Making it easy for people to get in touch is key for building an audience, driving conversions, and much more.This is so important, in fact, that most websites have an entire page devoted to sharing contact details. We’d recommend doing this on your own site as well. However, you’ll also want to consider adding the information (or at least some of it) to your footer section:After all, your contact page is likely found by using a menu somewhere close to the beginning of each page. Your footer, on the other hand, is the last thing visitors see after scrolling down through a product page, reading a blog post, and so on. Immediately presenting them with contact details once they’ve finishing perusing your content is a smart move for encouraging them to get in touch right away.There are a few ways you can go about doing this. You can simply offer a link to your contact page, of course. However, this is easy to miss so we’d recommend including at least a few concrete pieces of information, such as your physical address, email address, and phone number.In addition, you may also want to conside r embedding a contact form in your WordPress footer:A contact form will take up a little more space in your footer, but can be a valuable addition if you don’t have lots of information to include in the section. What’s more, when you’re using a tool such as Contact Form 7, placing a form in your footer is just as simple as including it anywhere else on your site.2. Create a ‘key links’ sectionWe can’t overstate the importance of clear and functional navigation to your website’s success. At all points, it’s vital that visitors know how to get around, and can find what they need quickly and easily.You’ve no doubt noticed how many sites include links in their footers – its so common that your visitors may come to expect it. If they scroll down to your footer section looking for some navigational help, you don’t want to disappoint them. That’s why it’s smart to include a dedicated section for key l inks in your footer:To do this well, you’ll want to:Consider what the most important links on your site are. Footer space is limited, so you’ll want to stick with featuring top-level pages and vital sections – the places visitors are most likely to go.Organize those links into a handful of sections. This is a great way to provide a brief, useful ‘map’ of your site. For example, you can list all the pages with basic information about your company in one section and all your services under another.Beyond usability benefits, this approach can also help you funnel link equity to key content, which is an important part of WordPress SEO.3. Incorporate a Call To Action (CTA)Your site’s CTA is an element that tells visitors exactly what action you want them to take and provides a simple means for doing so. It can be a Buy Now button, an email list subscription, or even a membership sign-up form.CTAs are so important that youll want to put careful tho ught into how you place them. They should be prominent, and you don’t want to use too many (in order to avoid pestering visitors or overwhelming them with too many options). Still, it’s not a bad idea to use your primary CTA a couple of times throughout your site.As you can probably guess, we’re recommending you place one final CTA in your WordPress footer. After all, this section is your last chance to grab your visitors’ attention and encourage them to take action:Here are a few tips for designing an effective footer CTA:Keep it as simple and minimalist as possible. This keeps your footer uncluttered, makes the CTA easy to spot, and leaves no doubt in the visitors mind as to what they’re supposed to do.Make sure people can actually perform the desired action within the footer itself. Don’t prompt them to make a purchase or sign up to an email list, and expect them to scroll back up to your primary CTA in order to do so. Instead, embed your CTA button, link, or form right in the footer.Most importantly, we highly recommend including no more than one CTA in your site’s footer. Otherwise, you risk diluting your primary message.ConclusionAlong with your site’s header, menu, and sidebars, the footer helps to make up its primary structure. When done well, your WordPress footer can provide a convenient snapshot of your site.If you’re looking to put together a simple but highly effective WordPress footer, we’d suggest following these three strategies:Include contact information, and potentially  a contact form.Create a ‘key links’ section to provide additional navigation.Incorporate a  clear CTA.Do you have any questions about how to design your website’s footer section? Ask us anything in the comments section below! Unsure what to put in your #WordPress #footer? 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