Marketing Essay Example | Topics and Well Written Essays - 250 words - 44

Marketing - Essay Example A retail client of mine wanted to increase the number of shoppers buying the higher value products in their range, and believed a key issue was its packaging. So, the team made several prototype packs and, over course of a couple of days, tried them in a store. They then simply observed how customers interacted with the different versions, and picked a winner that has subsequently driven double-digit sales growth in that category. Different customers have different tastes, thus, a close monitoring of the customers’ buying and/or consumption trends is vital especially where the commodity comes in different versions or tastes so as to determine which version of the commodity is popular among buyers (Business Intelligence, 2005). This helps establish the stature of the product in the market as a result of increased sales once the customer favorite commodity is identified. Even if you are focused on internal clients, direct experience of your offering can bring home to you what its like to be your customer. Only when youve been standing in a retail stores queue with a screaming baby, or perhaps have tried to use your call centre to ask for support, do you get a realistic view of your customers experience. A good business person should some times be able to step into their customer’s shoes as it helps them have a vivid understanding and have value for their customers. In addition, this enables one to help create products and services that are fair to everyone at any given moment so as to keep attracting more customers. Even  Steve Jobs, who eschews most customer research, set up a prototype store when developing  Apples  retail concept. The insights gained from this helped the team develop innovative in-store services such as The Genius Bar. According to Business Intelligence (2005), the current market is growing rapidly which is in line with prototyping; this will help collect sufficient information rapidly about your